![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-3_1642439476075.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing](https://miro.medium.com/max/1200/1*WFLOtNNmK80Nc-BvIbeJTA.jpeg)
Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News](https://metro.co.uk/wp-content/uploads/2015/03/nike.jpg?quality=90&strip=all&zoom=1&resize=480%2C323)
Nike's Just Do It slogan was actually inspired by a murderer awaiting execution by firing squad | Metro News
TechShu - #Mondayagencyfacts Just Do It is synonymous with Nike. Ad executive Dan Wieden borrowed the tagline from the Utah murderer Gary Gilmore's last words. When Gilmore was put before a firing
![Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter](https://pbs.twimg.com/media/DtmE9u1UUAA5bc-.jpg)
Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029275-10411375-image-a-5_1642439487535.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)