![Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy](https://c8.alamy.com/comp/2E6K0RA/adidas-executive-board-global-brands-member-eric-liedtke-holds-the-new-futurecraft-shoe-at-an-unveiling-event-in-new-york-city-new-york-us-april-6-2017-reutersjoe-penney-2E6K0RA.jpg)
Adidas Executive Board Global Brands member Eric Liedtke holds the new Futurecraft shoe at an unveiling event in New York City, New York, U.S. April 6, 2017. REUTERS/Joe Penney Stock Photo - Alamy
![Sophia Amoruso, Carbon's Dr. Joseph DeSimone, and Adidas' Eric Liedtke to crash Disrupt SF | TechCrunch Sophia Amoruso, Carbon's Dr. Joseph DeSimone, and Adidas' Eric Liedtke to crash Disrupt SF | TechCrunch](https://techcrunch.com/wp-content/uploads/2018/04/amoruso-desimone-liedtke.jpg?w=730&crop=1)
Sophia Amoruso, Carbon's Dr. Joseph DeSimone, and Adidas' Eric Liedtke to crash Disrupt SF | TechCrunch
![Adidas Executive Board Global Brands manager Eric Liedtke stands next to the new Futurecraft shoe at Adidas Executive Board Global Brands manager Eric Liedtke stands next to the new Futurecraft shoe at](https://c8.alamy.com/comp/2E6M1W1/adidas-executive-board-global-brands-manager-eric-liedtke-stands-next-to-the-new-futurecraft-shoe-at-an-unveiling-event-in-new-york-city-new-york-us-april-6-2017-reutersjoe-penney-2E6M1W1.jpg)
Adidas Executive Board Global Brands manager Eric Liedtke stands next to the new Futurecraft shoe at
![Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock Eric Liedtke, Head of Performance at Adidas, shows the new Adidas Boost sneaker at the product launch in New York, February 13, 2013. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS SPORT Stock](https://c8.alamy.com/comp/2CR15A0/eric-liedtke-head-of-performance-at-adidas-shows-the-new-adidas-boost-sneaker-at-the-product-launch-in-new-york-february-13-2013-reutersbrendan-mcdermid-united-states-tags-business-sport-2CR15A0.jpg)